![]() ![]() Toss in pandemic shutdowns and other supply-chain kinks, and the conveyor belt of new cars slowed to a crawl.Īt that point, simple economics kicked in. A global shortage in semiconductors, the chips that control everything from airbags to windshield wipers, seeded massive production delays. The car-and-truck marketplace went haywire during the COVID-19 pandemic, along with much of the American economy. “It is a greater financial commitment than it has ever been.” Power, a data and analytics company that researches the automotive sector. It is a $50,000, $60,000 transaction,” said Patrick Roosenberg, director of automotive finance intelligence at J.D. Customers who walk onto a dealer’s lot expecting such enticements as zero-APR financing and thousand-dollar rebates are in for a surprise: For the first time in recent memory, the automobile industry is a seller’s market. ![]()
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